There for those who care

Our Brand Story & Proposition

How We Started

"There For Those Who Care."

This is more than our mantra. It is the purpose behind everything we do and the reason our founder created Clinicmaster. At a time when he was in desperate need of someone who truly cared, our founder witnessed first hand how those who care are held back by their technology that isn’t doing what they need it to do.

Let Us Tell You That Story

When our founder suffered a torn ACL and a gruesome staphylococcus infection, he feared he would never walk again. He was weeks past the rehab timeline and people kept telling him nothing could be done. When it felt like all hope was lost, one physiotherapist decided to take on his severe case.

Even though this physiotherapist could not guarantee success and had never handled a case so severe, he felt he couldn’t just stand by and do nothing. He decided to care.

As our founder went through treatment, it became apparent that the organizational system of his physiotherapist’s business was needed improvement. He was so devoted to his clients, there was no time for him to handle billing, scheduling, charting and more. Our founder saw the same hopelessness in the physiotherapist’s business system that he had felt with his own body, before finding help. As an IT consultant, he saw that he could fix the technology system and make it a lot easier for his physiotherapist to do his job.

So he got to work fixing the system, then just went ahead and wrote a custom software application to help manage scheduling, billing, charting and documentation. Before long, word spread to other clinics about the software and our founder had 8 clients. He was so passionate about being able to help the health and wellness community that he quit his lucrative consulting job to go all in on the software. Clinicmaster was born. Now that you know our story, you understand that Clinicmaster is not just an electronic medical records system. It is Our System of Caring for the business owners, practitioners and admins who are doing life-changing and life-saving work.

Because without someone who is willing to care, our founder may never have walked again. One person decided to sweat the small stuff and ask, “does it have to be this way?” and that is the same question Clinicmaster answers for our clients every day. This is our reason for being. It is the reason we chose to be there for those who care and it will continue to be as we grow. This is the heart behind Clinicmaster.

Our Progression and Growth

  • 2002
  • 2003-2011
  • 2012-2017
  • 2018-2021
  • 2022
  • 2023 And Beyond

cm-logo

microsoft-preffered-partner-img

Clinicmaster made its initial debut in 2002, entering the market with eight clinics as its first customers.

cm-logo

microsoft-preffered-partner-img

During the period from 2003 to 2011, Clinicmaster significantly expanded its client base by successfully extending its customer reach beyond Quebec and acquiring clients in every province across Canada.

cm-logo

microsoft-preffered-partner-img

Between 2012 and 2017, Clinicmaster innovatively developed a hybrid EMR solution, offering both desktop-like functionality and cloud accessibility. This pioneering move aimed to address the early needs for cloud-based applications before they became mainstream, demonstrating Clinicmaster's commitment to staying ahead of the curve in healthcare technology.

cm-logo

microsoft-preffered-partner-img

Between 2018 and 2021, Clinicmaster took a significant leap in healthcare technology by developing and launching a fully cloud based EMR solution, which replaced their desktop application. Drawing from the lessons learned from their hybrid solution, this cloud-based application offered more features and marked a progressive step in Clinicmaster's commitment to modernizing EMR solutions.

cm-logo

microsoft-preffered-partner-img

In 2022, Clinicmaster embarked on a transformative journey, migrating existing customers from their desktop solution to their innovative cloud application. Simultaneously, they expanded their reach by selling their application to new verticals and disciplines. Their global expansion efforts led to the acquisition of a diverse customer base in various countries across the globe, solidifying Clinicmaster's presence as a leading provider of cloud based EMR solutions.

cm-logo

microsoft-preffered-partner-img

Clinicmaster has earned recognition from Microsoft as a leading EMR application in Canada and proudly secured the Microsoft Preferred Partner of the Year award for the most modernized application. Their achievement in winning the Microsoft Preferred Partner of the Year in Canada award in 2023 highlights their dedication to innovation. During this time, Clinicmaster also expanded their client base in the cloud-based domain, demonstrating their commitment to advancing healthcare technology.

Our Team

Leadership

Max Di Paola

CEO/President

Matthieu Geze

CRO

Tony Simiele

CFO

Marianna Bilotta

Director of Administration

Adam Di Paola

Director of Marketing

David Di Paola

Director of IT

Dawinder Kaur

Director of Product Experience

Armen Harutyunyan

Director of Development

Ramandeep Kaur

Director of Client Experience

Domenic Di Paola

Sales

Our Foundation
Drives Our Culture

Culture and Values – Who we are, What we do and Why it Matters

Our Mission

Empower health and wellness businesses with convenient and secure access to all client and business information so they can deliver exceptional service and grow with ease.

Our Vision

Be the most trusted and intuitive business management system for the lifetime of health and wellness businesses.

Core Values

innovative

fresh. creative. resourceful.

Anticipate the needs of the industry, clients, and customers, and proactively implement product/system enhancements that beat the competitor’s features and client’s expectations.

collaborative

communicative. considerate. enthusiastic.

Encourage myself, clients, and colleagues to work as a team, share ideas and never be afraid to ask for help. Consistently seek ways to help and support the team, the business, and our clients.

accountable

honorable. ethical. trustworthy. reliable.

Challenge myself to be aware of all the factors under my control that influence the business, hold myself responsible for my actions and ensure my work is always helpful and for the betterment of the client, the product, and my peers.

diligent

vigilant. productive. focused. thoughtful.

Inspire myself and others to always look for ways to improve the system and processes, remedy errors and learn from mistakes.

How We do it

01

Client & Product Synchronization

Empathy and understanding for the client and industry

Truly understanding our clients, their motivations, their passion, and the reason they are in business. Actively listen, understand, and empathize with their situation, needs and future goals, then create the product around those needs.

02

Craveable features

Creating features no one else is addressing

Know exactly what our clients need by solving problems before they ever experience them, create desirable features without them having to ask and implement them in an easy-to-use, intuitive way.

03

Constantly learning... consistently adapting

Future minded but grounded in the present

Stay on the cutting edge of the health and wellness industry by keeping an open mind and being on the lookout for change or inspiration. When needs evolve, we make changes. It’s that simple.

04

holistic approach

Enhance the whole business, not just one aspect

Focus on the impact to the business as a whole when making even the tiniest improvement, so that every change or upgrade augments the rest of the business.

join-our-team-img
join-our-team-img join-our-team-img

Join Our Team

Open Position!

Blog & Articles
clinicmaster
Creating an Inclusive and Secure Digital Healthcare Experience with...

In today's digital era, where information and services are readily accessible, ensuring that digital platforms are inclusive isn't just a choice, it's a necessity.

clinicmaster
Engagement Through Education: A Guide to Involving Your Patients in...

Engagement Through Education: A Guide to Involving Your Patients in Their Treatment Through Educational Materials.

clinicmaster
Elevate Your Telehealth Experience with Clinicmaster's Enhanced Tel...

Elevate Your Telehealth Experience with Clinicmaster's Enhanced Telehealth Integration.

clinicmaster
Revolutionizing Clinic Communications: Introducing Our New Integrat...

In today's fast-paced and digitally-driven healthcare environment, the way clinics handle communication is pivotal.

clinicmaster
The Ultimate Guide to Cross-Selling Services and Products to Patients

The goal of every practice or clinic owner should be to generate as much revenue as possible from their services and products.

clinicmaster
Streamlining Clinic Operations with Advanced Insurance Integrations

For clinics, seamless system integrations can be the difference between a well-oiled machine and a clunky, error-prone process.

clinicmaster
A Guide to Implementing Automation into Your Wellness Business.

As technology becomes more complex, it is difficult to imagine running a business without automation. By replacing manual work with software, clinics, and medical practices a...

clinicmaster
How to Reactivate Patients for Optimal Care and Treatment.

A multibillion-dollar industry, healthcare requires constant innovation to improve patient outcomes. By keeping up with current healthcare trends, you can offer your patients...

clinicmaster
Stats for Success: Metrics Critical to Your Clinic

Tracking and measuring progress is key to keeping your medical practice on top of its game. Since the success of your clinic depends on multiple factors, some important eleme...

clinicmaster
How to Know When to Upgrade Your Clinic's Software

How to Know When to Upgrade Your Clinic's Software.

If you are starting to notice that your clinic's software is taking more time to work around than it is saving, it...

clinicmaster
The Right Investment: How Much Should a Clinic Invest in Software?

In today's fast-paced and technology-driven healthcare landscape, clinics and healthcare providers are increasingly relying on software solutions to streamline operations, im...

clinicmaster
How A Clinic Acquires New Patients Through Different Marketing Methods

The process of how a clinic acquires new patients is very complicated. Many factors influence whether or not a patient signs up for an appointment.

clinicmaster
5 Benefits of EMR Software for Medical Practices

Electronic Medical Records (EMR) software is an important tool for digital storage and management of patient information. With features like patient history tracking, lab res...

clinicmaster
The Importance Of Patient Retention

Today’s healthcare landscape is ever-changing. In order to remain relevant and effective, it’s imperative that you stay abreast of current practices and trends in order to re...

clinicmaster
Pros and Cons of Offering Telehealth for Your Clinic

From convenience and comfort to accessibility and cost-effectiveness, the benefits of offering telehealth services can be significant. While remote medical services have been...

clinicmaster
How to Improve Patient Experience: 3 Must-Have Features for Your Pr...

Visiting the doctor can be a source of stress for many people. Lengthy wait times, ineffective communication, and other negative experiences can amplify this stress. However,...

clinicmaster
How to Generate More Referrals for Your Practice

Encouraging referrals should be a key aspect of every healthcare provider's marketing strategy. In fact, statistics show that approximately 30% of patients are referred to sp...

clinicmaster
Protecting Patient Information: How EMRs Ensure Confidentiality and...

In today's digital age, electronic medical records (EMRs) have become a vital tool for healthcare providers, allowing for the efficient and accurate management of patient inf...

clinicmaster
5 Ways a practice management software will help your clinic (and yo...

A management software program is your trusted sidekick that works alongside you as your operations grow while keeping your staff and patients at the top of mind. Clinic manag...

In The News
article-news-win-microsoft-2023
October 1, 2023 Clinicmaster Wins Microsoft's 2023 Modernizing Application Impact Award

Addatech Systems Inc., developers of Clinicmaster, is proud to announce it has won the 2023 Microsoft Canada Modernizing Application Impact Award.

article-news-case-study
January 3, 2024 A Partnership For A Healthier Future

Clinicmaster partners with Worldline to create an all-in-one clinic solution to handle all aspects of clinic management from payments to online booking.

If you’ve ever walked into a clinic, you know they are busy places. Receptionists are booking appointments, answering phones, calling in patients, and taking payments all at once. And we’ve all seen those rows upon rows of patient charts filed away in the background. No matter how organized things seem, nothing can make up for the efficiencies of cloud-based software.

Tell us about your clinic!

Find the plan that fits you.

Answer a few questions to learn more about the specific benefits that can help you manage your business.

Which discipline does your clinic offer?









How big is your practice?